Jun 12
Why our TV weather forecasters cause such deep depression
Topic is Advertising, Broadcasting, Consumer, Environment, General, Humour, Media, television by Brian Mackie | Print it |

Somewhere beneath this gathering storm, Jim Hickey may lurk. We'll bring you late-breaking news about where he is, just after this short commercial break... Picture by Dreamstime.com
Before the nightly weather forecast, and no matter on which channel, we are compelled to watch far too much crass advertising, baffling sport items mostly involving Australia (a country about which we are otherwise told nothing, but which tends to unfairly win sporting events because they practice and have more money than us) and dumb stories involving animals.

Bugger! That kettle's on the blink again, Mum
Other nations have Drug Czars and other grandly titled supremos, but we are the only country to have a Weather Ambassador.
This cheery chap turns up every Friday afternoon on Radio New Zealand National (which, in a correctly inverted world, should be called New Zealand National Radio). Bob routinely advises everyone to stay indoors throughout the entire weekend, but this non-diplomatic Weather Ambassador sometimes also warns foreigners to keep away from New Zealand and its life-threatening climate. He has also produced a new Cloud poster, featuring a new cloud with a new name for which Bob and his team are seeking a worldwide patent. But what we really need during dark times such as these, Bob, is a 100 percent Pure NZ sky-blue Cloudless poster.
Over on TV 3, the weekday weather forecasts are always fine and bright. They star such an attractive presenter that you really don’t give two tosses how tomorrow will turn out, because she’s just so drop-dead lovely and startlingly well-dressed. A shallow depression then arrives, nudging away Toni’s warm front, and he has been known to persist throughout the weekend – when, coincidentally, it usually buckets down. Roll on Monday night…
According to unreliable sources, in Europe, they were planning a new forecasting system. This is how it would work:
In deference to the Archbishop of Canterbury and the Royal Commission for Political Correctness, the UK climate would no longer be referred to as “English Weather.” Rather than offend a large portion of the newly arrived population, it would be referred to as “Muslim Weather.”
In other words – “Partly Sunni, but mostly Shi’ite.”
The idea came to nothing. The forecast was politically incorrect.
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Tagged as Bob McDavitt, Jim Hickey, Meteorology, OneNews, Radio New Zealand National, Toni Marsh, TV 3
Tagged as Bob McDavitt, Jim Hickey, Meteorology, OneNews, Radio New Zealand National, Toni Marsh, TV 3

