Arbuckles is exploiting the case of a prisoner who climbed out of jail using knotted sheets. Good luck to them and the advertising agency who used the escape to promote the rock-bottom bargains you can get in Arbuckles’ latest bed linen sale.

On the one hand, you could take it as a bright idea to make the most of a very minor event. On the other, you might view it as symptomatic of a society that’s lost touch with reality and morality.

The convict who used the time-honoured solution of knotted sheets is on the run, while embarrassed cops and warders refuse to comment on the ad campaigns that are making fools of the prison service.

The rest of us should think ourselves lucky.

If one knot had broken, or the 100 percent Egyptian cotton had failed and the poor unfortunate prisoner had fallen and broken a leg, we’d all be facing a hefty and probably successful ACC claim for compensation.